What’s Your Marketing Strategy - Rifle or Shotgun?

[Don Konipol]

I use both - I email 10,000 mortgage brokers ( for loan leads) who opted in for our monthly short promotional newsletter - and I then follow up only with the 30 or so who consistently send us business and any others who have provided responses that lead me to believe they can become good future sources of deals.   

I’ve used a similar approach to contact commercial real estate brokers who specialize in an area we’re interested in (for buying property) and then interviewing the “best” of these and choosing one to work with from then on. 

Do you use rifle or shotgun - or both - in your marketing? 

[Ned Carey]

@Don Konipol I have always been a rifle marketer. I am not good enough at follow up for mass marketing.

Up until now the vast majority of my business has been buying tax liens and the ones I foreclose on become my funnel for deals. In a sense this is a targeted rifle approach as it is 96% of my deals. On the other hand I will buy a tax lien on anything. I just need to pay less than the property is worth. So in that regard it is somewhat shotgun.