What is your favorite novel way of generating leads?

[Jeff Pollack]

Hey All,

I was talking to a gal I partner with on occasion about lead generation. I told her I had just gotten my exterminator to bird dog for me, which she thought was great and somewhat novel. Not sure about either of those things, but I figured my exterminator (and all other trades people, for that matter) drives all over my target areas every day and gets into a ton of houses. Plus he is always marketing for new clients. So I had asked him to take pics of any and all distressed houses he sees and get me pics and address. I also told him that when he is on a job if he gets any sense that the owner may want/need to sell that he should get me their contact info.

When I told my guy I'd pay him for any lead that turned into a deal his eyes lit up and he said something like, "Man, you would not believe how many times I am in a house and the owner is complaining about how much they want to sell and not deal with the place anymore. They want to downsize, or the place needs a bunch of work, whatever. I can find you 3 leads like this every week!" Time will tell. But for now, what is one of your favorite, and maybe novel ways of lead generation?

Happy hunting!

Cheers,

Jeff