Marketing advice and ideas

[Christopher G.]

Hey BP,

I'm an investor in the Houston, TX area. I'm looking to generate leads and develop my marketing campaign. Does anybody have any success with a certain way of marketing and generating leads. Currently, I'm looking to use www.listsource.com and yellow letters for a direct mail campaign. I've also recently heard about Voice Shot. Any help would be greatly appreciated!

Thank You!

[Braden C.]

@Christopher G. Two really important things with direct mail, consistency and professionalism. 

Consistency- Direct mail isn't a short term plan, it can take several "touches" before a potential seller will even call you. Don't expect to send out a few hundred letters and land a deal (although of course it COULD happen). You have to stay consistent, don't take weeks off from mailing unless you absolutely have to. 

Professionalism- We're in a pretty competitive market and I can't tell you how many times sellers are surprised we answer the phone or follow-up with them. They'll tell us they had a stack of letters and the majority of people didn't return voicemails, flat out didn't show up to appointments, and they called a lot of disconnected phone numbers. If you're professional, you give yourself an advantage over your competition. 

Always keep these two important things in mind and you'll be a lot more likely to have success. Good luck!