Direct mail best practices for a licensed real estate investor

[Mehul Parekh]

Hi all,

I am an investor who has a real estate license in NC. I am considering doing a direct mail campaign to continue to build my portfolio.

I am in a dilemma - I was wondering if people in this situation market themselves as both investors and realtors. While my primary focus is to grow my portfolio, I want to make the best use of the leads I don’t pursue (ones that don’t have equity) and collect referral fees on them by referring the sellers to other agents in my firm.

I was wondering if anyone has done this successfully and legally. There is always an issue of conflict of interest, so how does one get around being an investor and realtor both?

Also, do you have any sample mailers that you can share?

Thanks a lot,

Mehul.

[Mark Johnson]

I agree with what @Jesse Canady said. You need to disclose that you are an agent. 

Once you get face to face with them, you can use it to your advantage and let them know about the standards you need to maintain when dealing with sellers. Once you have that script down, it should help you stand out from investors without their licenses.