Depending on sphere of influence...

[Adam Macias]

A lot of real estate agents are struggling right now because they depend only on their sphere of influence, or SOI, to bring in business. While referrals and relationships are important, they can only take you so far. If your friends and family aren’t moving, your pipeline dries up. The agents who grow are the ones willing to take a chance with their marketing dollars to reach people outside their circle. Running ads, building an online presence, or investing in lead generation may feel risky, but it creates new opportunities that your SOI alone can’t provide. Sticking only to your comfort zone keeps your business small, while learning to market yourself opens the door to more clients and more deals.

Can you imagine how much faster you'd get deals done as an agent or investor if you just took a chance with your marketing dollars you have? Doesn't matter if it's $200 or $20,000.