Stop Trying to Be "Liked" By Your Business Associates

Stop Trying to Be "Liked" By Your Business Associates

Lender · Salt Lake City, UT · Member since 2012 · 714 posts · 169 votes

Since I entered the business world, I've always had a strong motivation to be liked by my associates. I think most people in business want to be liked, in fact, sales success has always been linked to strong interpersonal skills. Or is it? I personally believe, after years of business and negotiation experience, that one does not have to be “liked” in business. Instead, one must be respected and effective in business to achieve lasting success.

Relationships develop after years of effective business dealings, not the other way around, as popular belief holds. For example, how many effective business dealings have rooted from a former personal relationship? The most common belief in business is that making friends leads to effective business dealings. My experience is the opposite. I’ve rarely seen effective business dealings come from interpersonal relationships such as golfing buddies or family friends. Instead I’ve seen business associates turn into friends or golfing buddies after many years of effective business dealings.

Don’t continue to focus on being “liked” in business at all costs. You actually may botch up a good business deal as a result of trying so hard to be liked. Focus instead on being respected and effective in your business dealings, and this may eventually lead to being “liked.” But remember, being liked is not the ultimate goal, being respected and effective is.

Posted by Corey Curwick Dutton of Private Money Utah

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  • Heber, UT · Member since 2014 · 1 post · 0 votes
    11y

    Great article and great advice Corey! Thank you. 

  • Middleton, MA · Member since 2015 · 45 posts · 11 votes
    11y

    I agree with a lot of your post, but in addition I think it is important to note the importance of trying not to burn too many bridges. You don't necessarily have to be everybody's friend, but if possible try not to make too many enemies.

    Many people hold grudges and with such a networking driven industry, even though being liked is not absolutely necessary, it can help in the long term. Sure, ultimately everyone wants to make money, but if two different deals with the same potential profit are proposed by two different business people, often times the decision maker will go with the person that they have a friendship/relationship with. This is especially true in small towns.

     While it is inevitable that certain people just are not going to like you for various reasons, in some instances it can be worth it to give a little now in order to gain a lot more in the future. Of course I completely agree that succeeding at an immediate business deal does gain respect among your peers and associates as long as it was accomplished effectively and ethically.

    Making friends first does not necessarily lead to effective business dealings with those friends, but I have seen many initial friendships lead to referrals of the friends' friends. A business model based on the old stereotypical image of joining a country club, making friends on the golf course and instantly gaining business success probably should not be exclusively followed by the newbie, however, with the importance of networking and reputation, I think they should try to steer clear from being disliked by too many people if possible. Often times you can still be nice and aggressive at the same time. But of course, sometimes in certain extreme circumstances you might have to just be ruthless.

  • Lender · Salt Lake City, UT · Member since 2012 · 714 posts · 169 votes
    11y

    Thanks for your comment. I don't think it's ever necessary to be ruthless in any business or investment dealing. As best said by the late Maya Angelou, with regard to being brutally honest, "One doesn't have to be brutal about anything." This is so true. I think the point is not to try and win popularity contests, but rather, to be effective and thus worthy of respect. I've seen plenty of people in real estate investing who weren't necessarily charming, but I like dealing with them because they are effective in their dealings. On the flip side, I've seen people in real estate investing that were well liked, but people still view them as flaky or unreliable. 

  • Middleton, MA · Member since 2015 · 45 posts · 11 votes
    11y

    True. As you said, ultimately the true test is whether or not the business person is effective and successful. You don't have to always be charming, but a pleasant disposition when warranted in many circumstances is calming and appreciated and can further convey a sense of confidence when it is genuine and combined with effective knowledge and performance.

    I enjoyed your post. It got me thinking about different perspectives, which is a good thing.

  • Lender · Salt Lake City, UT · Member since 2012 · 714 posts · 169 votes
    11y

    Thanks @James Loisou ! I got this thought from a great book I read recently by a negotiator who used to train people to defeat Wal-Mart negotiators. Book is a must read, titled: 'Start With No.' The author recently passed away I regret to say, but the tactics he teaches in this book will live forever. 

  • Realtor · Sandy, UT · Member since 2015 · 23 posts · 3 votes
    11y

    well Said! Thanks for sharing!

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