Advice on flipping in rust-belt city like western/upstate NY area?

[Matthew Banks]

I've done some investing in upstate NY, mainly BRRRRs. I'd like to do some flips in order to generate more capital. Market prices in general are more depressed than the rest of the country, but I think there are opportunities. Any advice on what seems to work in this kind of region? Should I target a certain market segment like the higher-end of the market? And besides obvious improvements like cosmetics, kitchens and baths, are there other things that make a flip more desirable and successful, like adding insulation, upgrading windows, etc.?

thanks!