Frequency of Letters to the Distressed Person

[David Lamb]

Obviously the key to a successful flip is to find solutions for the distressed person.  I wholeheartedly believe in the business model.  With that said, I have no desire to constantly kick a person when they are down.  Let me be clear, solution yes; kick no.  Like most, I have the lists and means to reach the struggling person who I have identified desperately needs my help and without question I believe I offer a solution.  However, I can't seem to get that across in the 30 seconds I have on the phone with them when I call.  In other words, I have not even come close to mastering either (1) the elevator pitch or (2) the frequency with which i continue to market to them.

For example:  Ring Ring. Hello?  Hello, I'm Dave and I'm sorry your father passed away (divorce, foreclosure, illness), I'd like to buy your house.  Click.  Hello?

Now what?

Yes, yes, mix up the messaging medium.  I will definitely send Letters, Postcards, Call, and Text, but how often? At what point, do I lose them simply for being obnoxious?  Or at what point can I reach them to get past the initial hang up?

All thoughts and comments welcomed!! Thank you in advance.

Dave

[Jay Hinrichs]

1000 calls  100 leads  10 semi interested  close 1.. the rule of one..

most of my clients contact at least 5k to 10k a month.. IE make that many out bound calls or outbound mail.