Direct Mail in Louisville Ky

7 Replies

Hello BP community, I’m a recent graduate of the University of Louisville. Started my real estate education about two years ago after reading “Rich Dad Poor Dad” of course. Since then I’ve been listening to podcasts, reading different RE books, and building up my overall knowledge in this business. With that being said I am preparing to start my first direct mailing campaign. I am Interested in learning what flippers are looking for in the Louisville Ky area. For example location, sqft, and number of bedrooms and baths.

You can have an agent look to see where all the cash buyers are buying but it's no secret 3/2 are bread butter flips in most areas......but with areas like Germantown and Shelby Park 2/1 are doing really well. The deal will depend on the the location. If you just pick any one of "hot areas" and get started and focus in on that one area or a specific Zip code, you should see results.... unless that area is just too saturated with direct mail...... or pick a few areas and just be really specific with your list......... if you can get a property under contract for 70% of ARV minus repairs you'll have a deal

@Account Closed , I would focus less on narrowing down the type of property and location and focus more on finding good deals. There are buyers for all kinds of properties, good areas, bad areas, for flips, for rentals, singles, multis. The only common theme is it being a good deal - the buyers will come (in droves)

@Account Closed How are you planning to find the sellers? Have you thought about direct mail? There are several types of lists that you can try for motivated sellers.

A list broker can run reports to see where the majority of homes sit. For instance, in Jefferson County, KY, most Absentee owners have homes valued between $50 and 200,000.  Unfortunately, Jefferson county doesn't report beds/baths/sqFT so you can't use that to narrow down.

In addition to the Absentee, good deals can also be found by contacting Seniors with Long Time Ownership.

@David D'Errico I've seen Shelby Park listed by a few people, is the area starting to improve? I lived close to the area, 1st & Oak/Ormsby, my first year of college and had a few predominately poor friends that grew up there and I remember it being kind of rough. I wouldn't mind investing in the area if it's starting to improve, but I'm worried about the crime rate around there. 

Originally posted by Kendall:

@David D'Errico I've seen Shelby Park listed by a few people, is the area starting to improve? I lived close to the area, 1st & Oak/Ormsby, my first year of college and had a few predominately poor friends that grew up there and I remember it being kind of rough. I wouldn't mind investing in the area if it's starting to improve, but I'm worried about the crime rate around there. 

@Lauren Kendall yes I think it is an area that is turning around, at least the prices are reflecting that.... I don’t invest in the area and don’t know a whole lot about it..... I don’t know why it has seen such an increase in price for the area..... I guess just it’s proximty to Germantown and the Highlands. But it is still a rough looking area and still has high crime and drug rates..... 

Smoketown and Shelby Park are on fire. This is Germantown 10 years ago. Get in now before it is too late....I have been playing monopoly in that area and now own several multifamily. Tough to find deals but they are there. Any of you young wholesalers, bring me a deal and I'll have you paid. I don't have the time to go out and work the streets like I used to, so willing to pay a wholesaler to do the leg work of course.  The crime myth is mostly a myth especially in last 12 months. Honestly just look at Trulia crime data! The ciolent crime rate in Shelby Park is the same as Original Highlands and Paristown. I can think of three homicides in the Highlands this year. Shelby Park hasn't had a single homicide in 2018. Smoketown has maybe one. It's not St Matthews, but this area is not going to stop. Gentrification is marching in from all sides, for better or worse.