Trafficmaster Allure and Vinyl Wood Flooring

24 Replies

I'm a huge fan of durable flooring for rentals. (I won't do carpet.) My personal favorite is porcelain tile as it's practically bulletproof and aesthetically acceptable here in Texas. Sometimes, though tile is not an option (e.g. a second story with too much bounce.) I've tried laminate but it doesn't seem that durable to me and water really messes it up easily.

I just tried out Trafficmaster Allure in a new house I'm rehabbing and it seemed to come out really. It's got a 25-year warranty, seems way more durable than laminate, is waterproof, and is very easy to install (just need a utility knife). That being said, it's pricy at $1.79 square foot at Home Depot, though you can use 10% coupons and everything. (I would not use this product for a flip.)

I was wondering if anyone has used this product and what the results were. Is it as durable as it appears? Have you found that tenants like the product? Is there a product that is just as good but less expensive? Is vinyl wood flooring becoming more accepted? (I realize this probably depends on the type of rental you have.)

I've not used that product before but I'd also be interested in others experience.

I'm like you.....I do tile in all the bathrooms but here in Ohio tile isn't really acceptable in other areas. I mean I suppose I could but it just isn't done that often from what I've seen.

I have however done the laminate hardwood. I never do carpet. I like the laminate in the kitchen, living areas and hallways. I do however do a small square tile area near the main entrance to the house where people would normally come in and take shoes off. So far I've had decent luck with the laminate. It's cheap and pretty easy to install and seems to make the rooms look larger than with just carpet.

I have a small 1BR apt (old building, floors not even) where I installed Allure in the entire apartment, including the bedroom, but put sheet vinyl in the bath.

The building is in a nice safe neighborhood in a small town, and appeals to young people starting out and divorced people who don't have much and need someplace cheap and safe.

It's been in about 2 years, and I have had the same tenant for those two years. She is immaculate, however, so may not be a good test. But the floor looks brand new and she reports no problems. She puts down scatter rugs for aesthetics.

In inexpensive rentals, it may be worth it to reinforce and/or level the floor to enable putting down Allure without it looking bumpy, since it will conform to the floor.

Another advantage that you didn't mention is that you can replace just a few planks, and not the whole floor, when it gets damaged.

@John Chapman & @Joe M. - I have this stuff in 3 of my rentals and so far so good (only 1.5 years in action). The tenants have had a harder time messing up this flooring, it really is super durable.

The other benefit is that I can install it myself with just a box cutter. I also like that it comes in different colors. IMO, it looks like more "high end" than just title.


I have vinyl plank (Mannington brand) in the basement of a unit (where the finished basement rents for a higher amount). It works great for that purpose because it isn't damaged by water. The glue-down product requires that the subfloor have a low moisture content so that the adhesive holds. Will be installing more vinyl plank in other finished basements - the tenants like it. So far it has been durable enough.

Similar vinyl plank is now used in Walmart stores near me - with all the foot traffic they get, I'd be surprised if they chose that and it was unable to hold up.

Question are yall using the glue down to each other type of the snap ones?

I just installed some Armstrong brand vinyl planks from Lowes. They are the floating kind that stick only to each other. They look decent and are very quick and easy to install.

Lowes has a couple of colors on sale for under $1.00 a foot right now (although their pricing may vary regionally). Search the website for these item numbers:


I used some Traffic Master luxury vinyl tile in the kitchen and bath of a rental. It is full stick on the back and not quite the same product, but I consider it to be in the same "family" of products. It looks good and is in good shape so far. Only been in use for about 8 months...It really seamed like the best compromize for a bouncy floor of a low cost rental. The full sticky back will be a pain to remove when its time to replace. I like the idea of the planks that stick to each other and not to the floor - just had to cut the spending at one point or another. I read TONS of reviews before making the decision and there appear to be a lot of satisified users of luxury vinyl tile/plank products.

Allure is a low end line and the thinnest vinyl planking. My biggest concern was adhesive quality and potential off gassing so I never bought it. Definitely read the reviews from users of Allure on the HD website and elsewhere. I've used one of the higher end Armstrong vinyl planking products and one of Konecto's mid range products.They look fabulous and went in easy enough. However, they were installed over brand new 3/8 plywood subfloors.

In one case, I had a new subfloor installed over one layer of 1970s vinyl, one layer of peel and stick tiles and then the original subfloor. A truly disgusting vinyl sandwich. That floor was level for install but remained spongy because of joist damage. I knew that going in and knew the installer's warranty wouldn't apply. The client is on a 7-year plan (please make it last 7 years before they tear it down). The vinyl planking adhesive is doing very well after two years even though there is definitely some subfloor movement and shifting.

The mid to upper range vinyl planking really is different from Allure. The textures and colors are far superior. For anyone considering an upgrade I suggest checking them out.

@Account Closed . Interesting. I have to say I was a little concerned with some of the reviews I saw on HD's website but so far so good. Where did you buy the Konecto and Armstrong? Do you recall the price per square foot you paid? Thanks.

That’s so odd I just installed one of these floors today! It was the traffic master allure cherry for $1.79 sf. minus the usual contractor discount. I do a lot of work for other local investors and have seen a steady increase in the use of this type of flooring. Most of my experience has been with the allure and although there are other brands in this price range the allure seems to perform a bit better. I was in a unit I rehabbed about a month ago and the two year old install still looked great even with somewhat “rough” tenants living there. One thing I have noticed however is that surface especially on the faux wood finishes can be very pores this can lead to difficult cleaning as far as paint clean up is concerned so use drop clothes. The price of this product is also offset by its ease of install when paying contractors.

I discovered this material when I noticed that one of my company's clients uses Urban Luxury Vinyl plank flooring in kitchens and bathrooms of their apartments, and it appears to be very durable and looks quite nice.

@Stephen Masek , it appears from the installation instructions that Urban has to be adhered to the subfloor like VCT. Allure sticks to itself and does not adhere to the floor. So if you need to replace a few pieces you can do it easily. Not so with Urban.

I've used it in housing for mental health clients but not my own rentals as of yet.
It goes down quick and is forgiving of any defects in the subfloor. It has held up rather well. No gassing issues. An occasional corner or edge may pop up. You will need to be sure that the adhesive edges are pressed firmly(I've even thought about rolling it) and that there is a space around the perimeter of the floor for it to float.

The issues that I have had in one particular unit was that there was an area where the surface was worn down due to repetitive movement. These floors also do not like water; it's possible for the water to get under it if it is mopped heavily or flooded(I'm still looking for the perfect flooring for this mental health client. It may end up being painted or stained concrete).

A combination of the Allure flooring and good tenant screening should give you many years of service life.

@Dan V. , the installation instructions for Allure tell you to roll the floor. I guarantee you are not the only one to fail to read the instructions, my contractor included. :-)

I have Allure in a few of my units. 3 years and going strong. Durable and Super Easy to install. The floating floor is great for a subfloor that has slight imperfections. Has survived tenant toilet overflow, normal shower use, and mopping in the baths.

I would certainly recommend this product for rentals.

@Ann Bellamy , I am aware that it is recommended that the floor be rolled. I have used a nylon roller in areas at times but not a weighted one.
In order to avoid the few problems that I've had, I will haul that weighted roller up those stairs.
My thinking was that I can avoid rolling the floor by pressing harder and walking on the seams.

@Dan V. I'd probably take that route too. My contractor didn't do either one.

Funnily enough, I called the Home Depot tool rental and came to the conclusion that the floor roller recommendation is probably an upselling technique.. along with the Allure floor cleaner.

The tool rental guy said "I've had that in my rental houses for 4 years and it looks great. I never rented a roller... I think it's a waste of time and money."

I've used Allure twice so far, both times were over a very rough subfloor and the thickness & forgiveness of the Allure covered it all well. It has held up for two years now and It looks like the day I installed it. I couldn't be happier with this stuff.

I installed Allure in the kitchen of my rental and it has held-up very well the last 3.5yrs. This includes a large dishwasher leak when one of the valves broke and through a pet. It's not high end by any means but I feel it looks better than linoleum. My 2 cents.

I just have my 230 pound handyman step on every inch of the seams with his feet. Haven't had a seam come apart yet....PSI doesn't get much more than that.

Sean K

I am in Texas as well. I have rentals in the lower end of the mid-range... $895 a month for a 3/1/1. I put it in the kitchen and bath when a house has peer and beam. I have friends that have used if longer than me and they love it as well. Nothing is as strong as tile but this is the next best thing. If a tenant messes it up, you just place one piece and you fix the problem in a few minutes. That's worth lots.

Very little prep work is needed for installs. Yesterday I put it right over 30 year old sheet vinyl and all I had to do was sweep it clean first. No plywood needed here. That's worth a ton to me.

It goes down looking more high end than you might think. It's deceptive in a positive way.

I recently installed Allure in the Harrison Slate finish in the kitchen and laundry area of my rental house. It's a 1950s property that had asbestos floor tile which is expensive to dispose of, at least if you're going to do it the legal way. Allure covers right over it and it's very easy to use and very upscale looking considering the price and that it's vinyl. I was astounded at how well the coloring matched the natural stone and other finishes in the house and pulled the look together so fantastically. So far it has survived some minor floods while it sat vacant for a time (a leaking 50-gallon water heater and also some water infiltration due to a bank of snow outside atop a drain that wasn't working).

For the price, I don't think it's too good for a rental if you own a nice rental, as is the case here. I could consider it for use in my own home, which is how I ended up on this forum. I was googling around to see what others' experiences have been in terms of longevity and wear and tear. I guess if it's good enough to handle traffic in places like Walmart then it should be satisfactory for my purposes. I'm eliminating a carpeted area that was soiled by a pet. I really wanted to get rid of the carpet there anyway because the house is in the woods and carpet was never a practical covering. It shows traffic and doesn't come clean after a very short time. It also has a heavy upright piano on casters on top of it and I'm pretty sure that this would mar the finish of any laminate or hardwood.

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