Got a call back from Direct Mail. What next?

[Eric M.]

I received a call back from my direct mail. The property is "The Cotton Mill" condominium complex next to the WW II museum. It is not the property I mailed about and is my first time doing direct mail campaign. Property is not yet on the market. The sellers are asking $280k. They are selling because they live out of state. Not sure how to move forward. Any and all guidance appreciated.