Direct Mail Marketing in the Houston Area - Is anyone doing it?

[Jeffrey Sturman]

Hey Everyone,

Is anyone doing direct mail marketing in the Houston Area? If so, how has your experience been? If no, how are you finding your deals? Here are my questions and answers below as I just sent out my first mailer for the start of a campaign. 

1) What kind of mail are you sending (Post card, yellow letter, professional letter, etc.) ? - Post Cards followed by yellow letter

2) Who are you targeting (Absentee owner, probate, pre-forclosure, etc) ? - Owner occupant of SFR with no liens

3) Number of mailers sent? - Around 900

4) Frequency of mailer? - Between bi-weekly and Monthly 

5) Response rate? - Mailers will ship in about 5 business days.

I am interested to hear your responses. 

Cheers,

Jeff 

[Jonathan Halverson]

I've been sending out mailers to Galveston County for a little over a year now. It's been a pretty small scale operation so far, but I was able to close two deals from it last year.

1) Formal letter followed by postcards

2) Probate

3) ~1300 total

4) Formal letters monthly, postcards quarterly

5) Around 2%

Good luck with your campaign!