Bigger Pockets People,

I've been investing & managing in Upstate New York for over a year now, and have actually seen huge success in the functional, teambuilding, investment picking, operational stuff. But with a background as an engineering nerd, marketing (specifically cold calling) is the bane of my existence. I'm looking for some other ways that ya'all who are similar to me get around the biggest hurdle of shameless marketing phone calls? Any alternatives you've found?

Though I manage a lot of units, I've done so with only 2-3 major clients. I've found the clients that I've gotten so far entirely from personal introductions and recommendations, however I feel as though if I rely on this method it might be too slow. 

Any recommendations on resources appreciated as well. I've researched it a bunch but seem to always get to "join this real estate mastermind for $5,000." 

@Wesley Sherow hey Wesley, sounds like you’ve built a great business. Are you looking to market for deals or management clients or both?

@Wesley Sherow , networking more, sending a mailer, social media marketing, cold calling, or getting a print ad (perhaps NYREJ) are all ways to try to expand your sphere of influence.  You should try to learn more from your current clients about who their competition is, and target them.

@Wesley Sherow

Start with your landlords and see if they know someone.

Originally posted by @Matt Whitermore :

@Wesley Sherow hey Wesley, sounds like you’ve built a great business. Are you looking to market for deals or management clients or both?

 Matt, Both actually. My current clients are looking to purchase more real estate, and they find value if I bring them interesting deals. Similarly, of course the bread and butter is finding new management clients and prospects. Both I find are most accessible through cold calling. 

Originally posted by @Scott Wolf :

@Wesley Sherow, networking more, sending a mailer, social media marketing, cold calling, or getting a print ad (perhaps NYREJ) are all ways to try to expand your sphere of influence.  You should try to learn more from your current clients about who their competition is, and target them.

Scott, I just got started with marketing on Social Media. Will be seeing the effectiveness. As for mailers I haven't really done so before. Cold calling I've done and boy is it hit or miss (mostly miss, i think i just come off too strongly as selling a product).

Originally posted by @Nick Rutkowski :

@Wesley Sherow

Start with your landlords and see if they know someone.

Did actually, and they're tapped out. Oddly these bigger people I work for a pretty insulated - with families and such, and don't do much networking. 

@Wesley Sherow would be happy to connect to talk to you about what we do since we’re in a similar position. Where are you located?

Originally posted by @Matt Whitermore :

@Wesley Sherow would be happy to connect to talk to you about what we do since we’re in a similar position. Where are you located?

 Matt, that sounds good! I'm located in NYC, however I operate & my office is in Albany, NY. Let's connect! 

How did you become a property manager in only 1 year?  Don't you need to be a broker to be a PM?