Google AI And REI Websites

[Curt Dalton]

A question for you folks who have a "We Buy Houses" type website(s). Have you noticed any difference in the number of leads you're getting since Google put AI into search results a few months ago? I read an article yesterday that said "AI appears to cut the amount of traffic Google sends to websites – known as the "click-through rate" – by between 30% and 70%, depending on what people are searching for. Analyses have also found that some 60%of Google searches are now "zero-click", ending without the user visiting a single link." 

This has the potential to be devastating to many businesses, not just REI.