With the rise of AI, we have such an advantage against the competition...

[Adam Macias]

With the rise of AI, we have a huge advantage over the competition.

And not so much with the USE of AI, but in not using it.

Handwritten letters are doing better than AI phone calls.

In person appointments at the house have a higher closing ratio

than closing over the phone.

There's many investors I know all over the country that are going back back

to the basics of knowing belly button to belly button will be the most

powerful tool we have in negotiating a deal, and really building a relationship.

We won't close every seller we meet, but think of how many more can be closed

because we set the appointment, met the seller in person, and built trust

stronger than anyone else.

Same with content. I've even seen major companies (which I won't name)

use AI avatars for their ads, and I'm like who is actually going to convert this way?

It doesn't feel right. It feels... icky to buy from a company using AI like that.

It's best just to record YOURSELF in the video. What do you have to worry about?

Personal branding dominate the content space anyway because you can't replace

personality.

Just my two cents.

I've tried toying around with AI for marketing and leads, it just doesn't work.

I know many who just end up working harder to convert than if

they didn't use AI.

AI is cool for specific things, not with building trust and a relationship

in a people driven business though in my opinion.

Let me know your thoughts down below!