Facebook Ad Targeting - Selling and Renting

[Danny Di]

Hey guys,

I have a property for sale (assignment) or rent.  I built a website for it to promote and I'm currently promoting on the usual channels - kijiji, craigslist, etc.

It's a little easier to do google ads but I was wondering if anyone has any tips on facebook ads and targetting my audience.  It's a bit tough to capture people looking to rent or buy to move in.  I'm advertising the sale of it as an "investment" so I'm targetting investors but what's the best way to target renters and individuals who just want a place to move in the area.

This is currently what I have it set to:

Targeting & PlacementEdit

Location - Living In: Toronto (+50 mi), Ontario, Canada

Interests: Creative real estate investing, Investment, Business, Real estate investing, Real estate or Investor

Age: 25 - 55

Gender: Male

Mobile Placement: Third-party Apps or News Feed

Desktop: News Feed or Right Column

Thanks,

Daniel