Buyers Site SEO - What's the Secret Sauce?

[Harry Asnien]

I've recently set up a buyers site for my land acquisition company, now I'm trying to figure out the best way to go about optimizing it's search engine rankings (SEO). I know creating quality content is great, but what would that content be on a buyer's site for land....articles about topics motivated sellers would be interested in (options for selling land...etc)? 

Also, since I'd be interested in buying land throughout the US, does anyone have advice on selecting keywords?

I just got the recorded deed back on my first raw land deal, so I'm getting excited to ramp this up. 

Thanks