Website Conversion
I recently created my website to capture motivated seller leads. I have been doing PPC but virtually all of my traffic leaves the site after landing on the home page (one page view).
Today I added a link on home page today that says: "Read how investors calculate an offer price." It directs you here.
Curious to get any thoughts on this? My guess is that the link will get clicks, but do you think this tactic will be more likely to convert leads, i.e., will they fill out the form if they are more engaged? Or, am I revealing too much information?
What are you guys doing on your website to convert traffic into leads?
What is your conversion rate, or, said differently, what percentage of visitors fill out your form?