SEO Site Optimization

[Bryan Hancock]

What research did you do for keywords to SEO optimize your site to drive sellers to it? How has this helped your stats?

What copy did you use to convert traffic to sales? Do you have any pointers?

[Linda B.]

I use google's keyword tool - http://www.google.com/sktool/ - which I've found extremely helpful for extracting keyword phrases from your websites content.