Google AdWords is the best marketing strategy for Real Estate.

13 Replies

Google AdWords is the best choice to get buyer and seller leads for Real Estate. I´m open to addressing any questions you may have about Google AdWords and Real Estate.

What has your experience been like using Google AdWords? Are you running your own ads, and if so how long did it take you to cross the break-even point to were you're generating a positive ROI?

Hi Robert thanks for taking the time to answer questions. Would you mind elaborating how you would use AdWords to find renters? Would you create a listing (Cozy.co, Realtor.com, Doorsteps.com, Craigslist.com, etc) and then use adwords to drive people to that listing? 

Thanks again!

Hello Angel-Ty Lebron,

My experience with Google AdWords and Real Estate has been very positive. The leads that you get from Google are much motivated than Facebook. The break even and positive ROI point vary a lot but I would suggest giving it at least 3 months.

Hello Grayson,

I wouldn´t use AdWords just for something small like a few renters because the management fee for Google AdWords and the budget for the clicks would eat up your profit. 

AdWords is feasable if you are going to find renters on a large scale, statewide, nationwide etc. You would need to have a large page with multiple renting options in each location in order to have success with AdWords. 

@Robert Samayoa Thank you for taking the time to answer my questions. I hope you don't mind that I have a follow up!

The other way that i have contemplated using Adwords is to find clients for my construction lending business. My target audience is very small and niche, contractors who build and sell spec homes in the state of Oregon. Although the audience is small, i have a large budget (say $3k per successful lead) for finding these clients. Would Adwords be a practical method? 

Thanks again!

Google Adwords for real estate agents always worked pretty well no doubt. What you do when you need something ? Turn on your laptop, open your browser and search in google right ? And where do you click first ? Obviously all of us go to the links that are on first page. That’s why i always say customers are always looking for you but if you are visible for them. Imagine you are a Real estate person in New york and there are hundreds of people probably looking for a real estate agent on daily basis in Google and if they can’t find you who’s is responsible for this ? Customers or You ? So make sure you keep yourself on the first page in order to generate massive leads. That’s what Google adwords ads do for you.

Great point! @Muhammad Hayat

Page 1 results generate 92% of all traffic from the average search. Nobody is really looking further than the 2nd page. Respectively paid traffic receives about %15 of the clicks on an average search. so being able to get in front of your potential customer is a must. Easit way to do this rather than waiting for SEO to kick in would be to utilize paid traffic. 

Hello everyone this is my first response/post on bigger pockets!  

Paid Google Search (Ad Words) or as Google is calling it now (Google Advertising) is one of the most effective forms of online lead generation.  The reason, when potential clients type in the correct sequence of keywords it offers a win-win direct match.  If correctly managed PPC can generate a windfall of new leads.  But, be very careful if you don't believe you are on an "expert" Google Advertising level because some of the top converting keywords in the markets that I work in are in the range of $50.00 and up!  I'd suggest doing research in the target market you want to go after and then create a cohesive plan of attack based on your budget and the amount of capital you have access to.

   

@Justin Schneider this was great information. Thank you for sharing. Do you recommend focusing on a certain amount of keywords for the first Google AdWords campaign? When drafting my GoogleAdwords post, at least 100 relevant keywords came up.

@Kay Barnes I'm happy to try and answer your question!  

I would try to split your campaigns into two tests.  Both campaigns would have the same target areas, but different keywords and ad copy.  

In your main campaign (roughly two-thirds of your paid Google search budget) I would use keywords that have a higher conversion rate (Motivated Seller Leads).  

Examples:

Sell House

Sell Home Fast

Houses for Cash

Home Buyers

These are more generic keywords that will get the most searches, impressions, and likely paid Google search clicks.

In your secondary campaign (roughly one-third of your budget)  I would suggest experimenting with niche keywords that have a lower search volume.  Typically, the niche keywords have a lower cost per click and can generate quality leads.  In some cases, the leads generated through this campaign can have a longer lead acquisition to close.  

Examples:

Stop Foreclosure Now

Avoid Foreclosure

Sell Inheritance Property

Sell Investment Property

These are some niche keywords that will have a lower search volume.  This means that you may get one click a month per word.  The cost will be lower in most cases and the leads that are generated are very targeted.  Make sure to only use keywords that will generate the type of leads you are looking for.

The reason you want to split up the campaigns is because the main campaign will dominate the overall spend.  This means that your niche keywords could not appear on the Google search platform if your campaign is limited by budget early on in the day.  Since there are limited niche searches you want to be "in the air" for every one of those click-to-conversions.  This will allow you the flexibility to try out niche keywords while still going after the $$$ keywords.

In the secondary campaign make sure to create unique ad copy to the keyword it pertains to.

Try to create demand in your ad copy by offering an incentive that is better or unique to one of your competitors in the paid Google search ad space.  

Thanks for reaching out!

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Especially now that Google allows you to target "In-Market" audiences you can really drill down to those that are actively looking to buy / rent / relocate -- https://cl.ly/461Z0I1m3m3i

Then to take it a step further, retarget this traffic through Facebook ads, you cost will be much lower and you can stay in front of them with various followup ads!

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