What is the #1 goal of your website

[James E.]

Hi all - trying to think through what are the high level, primary goals of an investor's website... I think they typically fall into one of a couple of buckets:

- lead generation to find new projects / deals

- lead generation to find new investors

- validation / credibility of business (not really trying to get leads, but to showcase and validate your experience) 

- other

My question to you all is - what bucket does your site fall into and what are some of the "other" categories?