Do you manage your own website listing all your rental properties?

Do you manage your own website listing all your rental properties?

SFR Investor · Virginia Beach, VA · Member since 2010 · 150 posts · 36 votes

Over the past year I have been considering developing a website that lists all my rental properties. That way when I list vacancies on 3rd party websites I can link to my own hub site that will include a lot more detail and photos of the properties.

If you list your entire portfolio on your own website, does it open yourself up to more fraud since your assets are listed in one place for the world to see. As it is now, a tenant at a rental I own in one development has no idea I own 2 more in the same development.

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Investor · Rancho Cucamonga, CA · Member since 2008 · 1k+ posts · 684 votes
15y

My rentals are all listed via my property management company web site. Currently, I am the only client of my property management company (the tenants don't know this though).

Once a property goes occupied I take the listing down.

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  • Specialist · Cleveland, OH · Member since 2011 · 1k+ posts · 852 votes
    15y

    Hi Jeff,
    listing all you have will defiantly ruin any asset protection you are workin on! I put a few homes I am dealing with on my website, you can take a look at it, but I cant post the link, or I will get flagged, but it is listed on my signature. I use a trackable link that I put on craigslist and it directs them to my site. I only put a house or two up at a time, but it is an awesome way to capture the names of potential tenant buyers. This way when I get a new home, I just gotta shoot my list the details, and It fills up before I even have to do a video or pics of it. Take a look, and let me know what you think. Good luck.

  • Investor · Rancho Cucamonga, CA · Member since 2008 · 1k+ posts · 684 votes
    15y

    My rentals are all listed via my property management company web site. Currently, I am the only client of my property management company (the tenants don't know this though).

    Once a property goes occupied I take the listing down.

  • Mark UpdegraffBusiness Member
    Real Estate Broker · Rochester, NY · Member since 2010 · 1k+ posts · 713 votes
    15y

    Great post Jeff! And I voted it up too ;-)

    IMO
    if you put everything at one site you're also opening yourself to gold diggers. People that see you may have equity, and start snooping into what's holding what etc.

    I've also toyed with this. And what I want to do (but yet to have the time / resources to tackle) is set up PhP and MySQL. That way, you can verify users and give them access to specific data. This gives more control over who sees what, yet gives the site robustness and updated content.
    Any tech savy josh, feel free to add here!
    Mark

  • SFR Investor · Virginia Beach, VA · Member since 2010 · 150 posts · 36 votes
    15y

    All, Thanks for the input.

    Steve, I definitely like your strategy using a PM website as a holding for all your assets.

    Mark, I have a website develop business that focuses on backend databases as you mentioned using MYSQL. Using a login system for tenants and prospective renters is doable but I dont know how effective it would be since it wouldn't be optimized for search engines with everything locked down.

    Rob, excellent job with your website, seems like the way to go with just listing available properties and not your entire inventory.

    BTW, check out this portfolio, I guess he isn't afraid of lawsuits:

    http://www.trump.com

  • Homeowner · Burleson, TX · Member since 2008 · 756 posts · 376 votes
    15y

    Yes, I list all of my vacant units on my own generic RE website. I can manage all the images and video links that way. I can also monitor traffic to it. I do take a unit down if it rents. Website URL in sig.

  • Property Manager · Member since 2011 · 6 posts · 0 votes
    15y

    @Jeff
    >Using a login system for tenants and >prospective renters is doable but I dont know >how effective it would be since it wouldn't be >optimized for search engines with everything >locked down.

    I wouldn't worry about the search engines Jeff, you home page is the most important web page on your site for visitors and for the search engines. Your idea of password protecting access to your site is a good one!

  • Real Estate Investor · Humble, TX · Member since 2011 · 4 posts · 0 votes
    15y

    I list all on my website. It save me a lot of time as I collect the names and e-mail addresses of everyone I speak with and when I have a home 1 year down the road. I send an e-mail blast and a text message blast sending them back to my site.

    I also let friends list and if I bring them buyer form the site I get a $500 referral fee. I am having it rebuilt right now and the new site will be up in a few days.

  • Developer · Indianapolis, IN · Member since 2012 · 259 posts · 129 votes
    14y

    I've always worried about doing this personally. Not so much for the reason of having someone sue all my assets, but it just makes me nervous that my tenants could see where my other rentals are. They could go to those homes, disturb tenants, maybe even give bad reviews online if there is one tenant that had a bad experience, etc. Too risky I think.

  • West, MI · Member since 2012 · 674 posts · 182 votes
    14y

    Yes, I also list only vacant units with pictures, description, and a application download. It cuts down on our showing time and I refer all candidates to it prior to avoid wasting my or their time.

    As far as asset protection, owner info and purchase price is all public knowledge anyway, atleast in Michigan.

  • Real Estate Investor · NJ · Member since 2011 · 1 post · 0 votes
    14y
    Originally posted by Jeff N.:
    Over the past year I have been considering developing a website that lists all my rental properties. That way when I list vacancies on 3rd party websites I can link to my own hub site that will include a lot more detail and photos of the properties.

    If you list your entire portfolio on your own website, does it open yourself up to more fraud since your assets are listed in one place for the world to see. As it is now, a tenant at a rental I own in one development has no idea I own 2 more in the same development.

    I usually just advertise on those For Rent by Owner sites. [AD REMOVED]

  • Syracuse, NY · Member since 2011 · 53 posts · 47 votes
    14y

    I have been using Postlets, which is free. It gives you a page where all your rentals are listed. You have no control over formatting and things like that.

    We are moving to a site that is generated by our property management software. People can apply online directly from the site, and we can import the info from the accepted application directly into the database. When the property is vacant again we will already have the photos and listing information to put it back up.

  • Karen MargraveBusiness Member
    Moderator
    Realtor, General Contractor, and Developer · Redding, CA · Member since 2009 · 7k+ posts · 4k+ votes
    14y

    My website for my construction company is through Vistaprint. It could easily be adapted to real estate. You can post all the pics you want as stills, slide show etc., do email blasts, blog, do custom forms for prospects, email list sign up.... and it's very inexpensive. I like it because I can edit it as much as I want, change the look of the page, etc.

    However; if you're a licensed agent and need the MLS search feature, it doesn't support IDX, which is a huge drawback.

  • Structural Contractor · Oyster Bay, NY · Member since 2012 · 19 posts · 7 votes
    14y

    Jeff just manually submit your sitemap every once and a while or do something where the pages are indexed but when you get to the page (non logged in) it has the full page blurry hover box where you need to register or log in.

    That is smart Steve L...

  • Jerry PuckettPro Member
    Wholesaler · Fort Worth, TX · Member since 2010 · 1k+ posts · 1k+ votes
    14y

    Word Press is an excellent platform for this very thing. I built a site a while back for a landlord that had the capacity to list or de-list his entire portfolio. Each property had it's own post (made with a custom post type so the listings were uniform)

    When a property becomes vacant, he publishes the post. When it becomes occupied, he moves it back to "draft" The vacant properties can be featured various ways throughout the site, or collected onto a single page.

    Back to the OP's original concern, built properly, there would really be no way of knowing that the site belongs to you, or contains only your listings.

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