Who Should We Cater to on Social Media ? Buyers or Sellers?

[Nathali Delgado]

Hi guys! My name is Nathali and am a real estate buyer in Miami. 

I have a question for you guys. I am currently working on improving my social media personal branding but I’m a bit confused… so I thought I’d bring it to BiggerPockets for some feedback. 

Im very confused about who I should be catering to on social media ,on one side I feel like a should be catering to my sellers since I know that if I buy at the right price directly from the seller I can pretty much sell it anywhere else (MLS , email blast, ect) on another hand I second-guess myself because I look at what other investors are doing and I see most real estate investors either focus on inspiring other people to also invest in real estate and sell their flips/wholesale through their social media.This seems like a good idea as well and that is why I'm very confused.

I greatly appreciate the feedback on whether I should cater to sellers and nurture them to sell to me directly through my social media branding or if I should I aim to inspire and share content about my life as a real estate investor and influence others to also buy real estate? 

If you know an expert in real estate branding that can help me , I’d love to talk to them, or if you yourself have any knowledge I’d love to have a conversation with you!

Thank you for your time and feedback,

Nathali

[Jorjio Hopkins]

Hi @Nathali Delgado,

I think you could do what @Daray Olaleye suggested all on the same account.  For example, you could have a two different series on one profile, one catering to potential investors and the other catering to potential sellers.  You then set up two different funnels for your business, so that the potential investors are led through a different experience than your potential sellers.

Overall I think this would be a fantastic approach for what you're doing since ultimately you'll need to continue cultivating relationships with both buyers and sellers.

Best of luck!