Do you have 2 lead gen websites or only one? 1 Investor 2 Client

Do you have 2 lead gen websites or only one? 1 Investor 2 Client

Member since 2019 · 2 posts · 1 vote

Should you have 2 websites?

Website 1: Being everything you point your online lead generation for finding motivated sellers

Website 2: Where you recruit investors & what not

I say... One website, with a separate landing page section for investors. But carrot makes it extremely hard to build one.

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Rental Property Investor · Grand Haven, MI · Member since 2015 · 150 posts · 127 votes
6y

@Matthew Brunner just like @Nate Astrup mentioned, the more targeted your websites the higher your conversion will be. Running multiple sites for your business should be a no-brainer if you do this full time or are in it for the long haul.

We currently have two Carrot sites - and are building a third as well. Here's our list:

1. Seller focused - focus on the benefits the seller gets from working with you (fast, easy, flexible)
2. Agent Referral - website built for agents that describes how we work with them and their clients. (How do agents get paid on off market deals? Why work with us instead of another investor? etc)
3. Money Site - currently building - built to encourage people with money to connect with us.

BONUS - your property featured wholesale website wouldn't be easy to send through Carrot but might be possible. We aren't wholesalers so don't have the need to build this.

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  • Kuba F.Pro Member
    Real Estate Investor · Los Angeles, CA · Member since 2013 · 2k+ posts · 694 votes
    6y

    From our experience most folks have hopes to build two, but end up creating only one and point all of their buyer and seller marketing at.  Not sure what carrot does, but I imagine that it would be hard to do there because carrot is just a website so it does not know about your inventory.  If your system is not just a website, but an integrated system with your deal inventory, then having your deals displayed on your website is a piece of cake.

  • Member since 2019 · 2 posts · 1 vote
    6y

    @Kuba F. Well the idea more came about while discussing how to distribute our properties to our investors.

    We’d like to be able to send out property alerts to investors from Facebook messenger, Text message, and email.

    Carrot provides a fully built website + blog post weekly but provides very little customization.

  • Investor · Miami, FL · Member since 2019 · 34 posts · 10 votes
    6y

    Something to think about - it's common for larger companies like airlines, for example, to have thousands of sites each optimized for the lead they are trying to convert (location, vacation, etc). 

  • Rental Property Investor · Grand Haven, MI · Member since 2015 · 150 posts · 127 votes
    6y

    @Matthew Brunner just like @Nate Astrup mentioned, the more targeted your websites the higher your conversion will be. Running multiple sites for your business should be a no-brainer if you do this full time or are in it for the long haul.

    We currently have two Carrot sites - and are building a third as well. Here's our list:

    1. Seller focused - focus on the benefits the seller gets from working with you (fast, easy, flexible)
    2. Agent Referral - website built for agents that describes how we work with them and their clients. (How do agents get paid on off market deals? Why work with us instead of another investor? etc)
    3. Money Site - currently building - built to encourage people with money to connect with us.

    BONUS - your property featured wholesale website wouldn't be easy to send through Carrot but might be possible. We aren't wholesalers so don't have the need to build this.

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