Realtor · Los Angeles, CA · Member since 2019 · 9 posts · 10 votes
Hello BP Family!
I would like some feedback from real estate agents/realtors® and investors.
What platforms are you using to create content for your social media pages?
Photographs/Video
I have a DSLR Canon camera and I transfer those pictures/videos to my MacBook Pro (Mid 2010) and edit in Adobe Photoshop CS6. When I transfer photos from camera to laptop then edit/save and send back to phone to upload to social media profiles, the quality is not as good and it is nothing I imagined the final outcome to be. The videos edited and transferred seem to be fine though. As far as video editing, I use iMovie.
Podcasts
I would like to enter into the podcast realm. I have the technical skills but could use some help finding a program to help me develop what I envision.
What are some great platforms (free or paid/subscription) that I could use to uniformly create social media content? {Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, Website, YouTube, Audible, Apple Podcasts}
Any other feedback is greatly appreciated as well. Thanks for your help!
You might be interested in giving Hootsuite a try. It is a single platform through which you can post content to various social media channels. The basic access to Hootsuite is free. You can create a single social media post and send it out on several platforms. You can also schedule posts to go out in the future. I have found it to have a few technical issues, but generally speaking, it makes it easier and less time consuming than having to go to each social media channel and post in each one.
@Account Closed Photoshop should be able to export high quality photos! Especially if they are coming from a Canon camera. Are you having to minimize the files at all when transferring back to your phone? Otherwise you should be good to go, we use Photoshop and Premiere Pro for all of our high quality content.
For fun posts check out canva.com! They have a great variety of templates and editing features on there. Basic accounts are free.
I would wonder how you are transferring from Camera > Computer > Phone!
There might be an issue there, or there could be an issue with export settings. It is counter intuitive but often it does not look the best to use the highest settings!
Let me know if you have any more questions about specifics!
You might be interested in giving Hootsuite a try. It is a single platform through which you can post content to various social media channels. The basic access to Hootsuite is free. You can create a single social media post and send it out on several platforms. You can also schedule posts to go out in the future. I have found it to have a few technical issues, but generally speaking, it makes it easier and less time consuming than having to go to each social media channel and post in each one.
As an agent you will need to begin building your identity as a trusted advisor in home sales and purchases. I would begin with a Facebook page.
With social media, or any other type of marketing you need to understand VRIN scores:
V stands for value.
R stands for rarity or how rare it is.
I stands for inimitable.
N stands for non-substitutable.
Value means you are giving your followers what they are interested in. Your posts need to be reaching your audience's values. I know my audience values growing their wealth safely, so I create content that shows how we do that. People value the payoff of real estate and investing, so I post my numbers, analysis and all the great tips that my businesses have profited from.
Rarity is how many other accounts are out there posting similar content. The more content that you provide that not many people get to see, the more excited people will be when they see it. It’s common sense. Rarity is the amount of emotion that people get when they see your post.
Inimitable means your post is hard to recreate. It means that not only is it rare, it’s unique and genuine. People can tell when what you’re posting is trying to be like someone else. You have to be unique, so others can’t reproduce what you’ve created.
Non-substitutable is similar to rarity, but it also means that what your posting is relatively impossible to be replaced by something new. You need to create timeless content, so as time goes on, your post is still relevant. If you master these, your business will grow and you will create a loyal audience, because you understand why your audience follows you and engages with you.