Hello BP Crew
Anyone out there in the ether have conversion rates for a driving for dollars strategy in the SF Bay Area? Particularly the higher end markets? IE, how many houses mailed/called and how many call backs and appointments set and deals closed?
I am starting out and trying to calculate costs and would be grateful for any data you could share if you've got it.
I don't have exact conversion numbers to share, but I can share with you that driving for dollars in higher end markets is super low. It depends on what you are calling "higher end". If you are driving around San Francisco, San Jose, Berkeley, etc. then it's like looking for a needle in the hay stack. If you are targeting more marginal areas of the Bay area, such as Richmond, East Oakland, etc. then your conversion rate will be better. But still, be prepared for very low responses.