I'm interested in taking the direct mail approach. Do you guys hand write/type up every letter personally? Also, where can I go to get addresses for people looking to sale properties..?
@Jocquinn Inmon If you are sending fewer than 200 you can start by typing up a letter and doing it yourself. Keep in mind this is very time intensive. If you are starting a bit larger then I would outsource it. Just make sure whatever you do that you are able to maintain a consistent marketing strategy.
@Jocquinn Inmon To obtain proper success through direct mail you will need to be consistent in your efforts. It takes 3-5 touches to get responses to your mail. You can get results before that time frame too, but you need to have a budget plan that will allow you to continue your campaign for 6-12 months. You can find leads on websites like Listsource, by driving for dollars, using list brokers etc.
You should try to mail to a substantial number of leads at a time. In order to do that effectively, you really should consider outsourcing the mailing part of your direct mail campaign.