What makes a standout website that establishes credibility, trust, and generates leads?

5 Replies

I posted something like this in the media category as well but it should probably be here...

I'm in the process of making my website through Wix.com(thanks to Brandon Turner's youtube video) and I've got a page for selling a home, a page about the company and a page about contacting us. All of these pages have forms that will be linked to a google doc (by the way if anyone knows of a better affordable way to send form leads to that would be appreciated.) I also have my contact information on every page; Name, number, email. The site is pretty much done and I plan on taking it live at the end of this week. I am really just trying to keep revising every day and make sure it's something that will make me stand out as an investor. 

I spoke a seller today and she basically shot down everything I tried to say to her. She was tired of being hassled and low balled by investors so as soon as I answered "yes" to the question of was I an investor she was ready to hang up. I feel like if I could've at least convinced her to go to my website(which I didn't have live yet) so she could see that i wasn't another annoying guy shooting out of the butt, low ball offers then she would've taken me more seriously and opened up a little more and gave me an opportunity to talk more or work with her.

Just wondering what you guys think makes a successful and attractive website that generates leads and credibility. Thanks!

@Omari Brown  Great job in moving forward and contacting people, however no matter what kind of website you had it wouldn't have mattered. She wasn't interested in selling at this time.

As far as the website goes, it is hard to tell without seeing it. So when its live, feel free to PM me the link and I will look at it and let you know if anything is missing or if you need to work on it.

A little bit about me...been designing websites for the past 5 years and a graphic designer for the past 13, so I can give you some good guidance.

Good luck!

Real tenant testimonials.

That, and a connection to a wordpress blog, where you can offer up real-time information on your business IMO.

I don't think a Real Estate website is much different from that of any other business- concise, easy to read..


No data to support it but I believe you definitely want to avoid the look of a prepackaged website. The type that has generic pictures and generic text and no personal information. 

I believe you should have an area to talk about yourself. It is amazing how many websites have totally generic info under the "About us" tab. My site has my picture and has information about me - not just some faceless company. 

You should also have helpful information that would be useful to your target audience.

Lastly you need to do some both on page and off page SEO. (search engine optimization)  I won't say much about that as it is an enormous topic.

@Omari Brown  you can spend a ton of money making an amazing website but if no one can find it then it really doesn't matter.  The best thing to do is get started.  Build out 3-5 pages and spend all of your time getting it to rank in the search engines.

I personally don't care for the template websites and I'd recommend that you look at studiopress.com.  Those themes have everything you need to make a great site and they have a ton of extras.  They're relatively cheap as well.

If you need help with the on page SEO and optimization then send me a PM when you get your site up and I'll help you through it.

The Wix sites are not SEO friendly and the back end isn't very easy to deal with.  You'd be much better with a WP site and a studiopress theme. 

I agree with Jerred, Wix is not good for seo and a WordPress system is what I would recommend for any type of website no matter the industry. You can find many themes for real estate and a bunch of plugins that will enhance your site.

As for credibility and trust...

- remove any ads from Wix

- add certifications or licenses

- add association logos

- add security logos

- add pictures and info from previous sales 

- add testimonials, video is more credible

- add blog with helpful info to show expertise

- use a dark blue color which envokes trust

- make sure your web server loads fast

Hope this helps.

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