Bulk Mail Marketing Advice - Vendors and Methods

5 Replies

I am new to direct mail marketing and my goal is to find 5+ unit apartment buildings in my area as long term holds. Do you guys use USPS bulk mail commercial account which is $225 for initiation and $225 per year? Or do you use a third party vendor who does both printing and mailing? Any suggestions for vendors? What's the most cost effective and efficient way to do this? I plan to send a letters and post card marketing pieces. Thank you!

Do you have an idea as to the number you will be sending per month.

At a certain level it’s best to out source. There are many out there that are part of BP. I have used RESIMPLI.
@Ray Lai is a member here. You should reach out to him.

For me 300 or more goes to a company now to mail for me. It’s cost effective and so easy to upload a spreadsheet click a few buttons pay and send.

I would recommend the time you save by using a third party and channel it to Looking at your list and seeing which ones might be more inclined to sell. Mom and Pop poorly self managed. Elderly owners Properties not kept up and such. Then skip trace them and call them. Also skip trace return mail. Good leads there to be had many a times with a bounced back letter or postcard.

Originally posted by @Gen SteMarie :

Hi @Weina Shi!  If you use USPS commercial, does that mean you have to print and stuff mailers yourself?  Make sure you factor that in to your cost analysis.  Are you looking for companies that provide data as well? 

 Yes That will be part of the consideration. Thank you!

Originally posted by @Ray Lai :

@Joe Davalos - thanks for the recommendation Joe!

How many targets are you mailing Weina? Unless you're mailing thousands a month, that initiation and annual fee are likely to be higher than if you used a 3rd party service.

 Still in the planning stage, will connect via email. 

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