Holiday Mailing Schedule

[Gary Parker]

I am approaching my first full year of using direct mail as a marketing tool. Last holiday season I did not mail from Thanksgiving until after New Years. I market to absentee owner, probate, inherited and will start 30,60,90 or NOD soon or right after the holidays. For all of these lists in general I mail to the new people on the list then continue to mail except for absentee owner where I get a new list annually.

I would like to know what others do with their direct mail schedules during the holidays.