Is the Future of Property Management… Collaboration Over Competition?

[Gia Hermosillo]

In a world where tech platforms, iBuyers, and big institutional players are reshaping real estate, the lines between realtor services and property management are blurring. Too often, we’ve seen agents and property managers compete for the same clients—when in reality, there’s untapped opportunity in working together.

Think about it:

• A client buys an investment property through you—what happens after closing?

• A renter falls in love with their neighborhood—who guides them into homeownership?

• An owner needs construction or upgrades—who connects them to trusted professionals?

When property managers and realtors create intentional partnerships, owners win, tenants win, and everyone’s business grows. We’ve seen it firsthand: agents who refer investors to reliable management get repeat buyers, faster transactions, and referrals that come full circle.

What would happen if, instead of guarding “our lane,” we built ecosystems that served clients from purchase to portfolio growth?

Question for you: Realtors and investors—how are you building bridges (or barriers) between sales and management? Have you seen collaboration done well—or not at all?