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Updated over 10 years ago on . Most recent reply

Marketing for short sale leads. Still a good idea? 60/90 day lates?
So I've gotten a couple of short sale leads from marketing to homeowners with 30%+ equity. Not sure why they would be on the list but I'm not complaining.
A few years back I marketed towards 60/90 day lates but didn't really get anything, although I only sent about 3,000 mailings altogether.
I want to ramp up my marketing and I was thinking of doing another mailing to get short sale leads. I'm thinking of trying to get short sales and I remember being told that the companies don't sell that data anymore, but I've heard recently that the law has changed and that they get can it from the credit bureaus again.
I'm thinking of getting around 5,000 leads and mailing them 3x. Is anyone around still marketing to these prospects and what are your thoughts?
Most Popular Reply

- Lender
- Greater LA/Orange County area, CA
- 3,550
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You ought not have a problem soliciting lates pay ores as long as you're not a bonehead about it.
Don't make reference to where you got their name nor tie it to any specific axpcvount status: "We got your name from a list provider who rents/sells names of people who are going down the tubes really fast, and I was wondering..."
Focus on the benefits of what you can do for them. If you can bring it down to an emotional level that hits their triggers, even better.
Like they say in boxing, never lead with your chin.