Skip to content
×
Pro Members Get
Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
ANNUAL Save 16%
$32.50 /mo
$390 billed annualy
MONTHLY
$39 /mo
billed monthly
7 day free trial. Cancel anytime
Marketing Your Property
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated over 10 years ago on . Most recent reply

User Stats

14
Posts
0
Votes
Michael Kev
  • New York City, NY
0
Votes |
14
Posts

Marketing for short sale leads. Still a good idea? 60/90 day lates?

Michael Kev
  • New York City, NY
Posted

So I've gotten a couple of short sale leads from marketing to homeowners with 30%+ equity. Not sure why they would be on the list but I'm not complaining.

A few years back I marketed towards 60/90 day lates but didn't really get anything, although I only sent about 3,000 mailings altogether.

I want to ramp up my marketing and I was thinking of doing another mailing to get short sale leads. I'm thinking of trying to get short sales and I remember being told that the companies don't sell that data anymore, but I've heard recently that the law has changed and that they get can it from the credit bureaus again.

I'm thinking of getting around 5,000 leads and mailing them 3x. Is anyone around still marketing to these prospects and what are your thoughts?

Most Popular Reply

User Stats

3,866
Posts
3,550
Votes
Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
3,550
Votes |
3,866
Posts
Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
Replied

You ought not have a problem soliciting lates pay ores as long as you're not a bonehead about it. 

Don't make reference to where you got their name nor tie it to any specific axpcvount status: "We got your name from a list provider who rents/sells names of people who are going down the tubes really fast, and I was wondering..."

Focus on the benefits of what you can do for them. If you can bring it down to an emotional level that hits their triggers, even better. 

Like they say in boxing, never lead with your chin.

Loading replies...