Direct Mail/Bandit Sign Campaign

[Account Closed]

Hey BP,

I've got my first marketing campaign getting ready to start, and I have some questions  that some of you more seasoned investors could help answer for me.

1. I ordered 500 bandit signs that I'll be putting around town over the next several months.  I've heard of some other investors putting them out late Friday night, and picking up what signs are left Sunday night.  Since I'm on a pretty tight budget to start, this sounded like a good way to save $ if all it cost me was some additional leg work.  Do you see this being worth it?

2. I've budgeted to mail to a list of 500 absentee owners once a month for 5 months  (small time I know).  Is it worth it to spend the extra $ for each card to have to homeowner name and address printed on them?

3. I want to order the cards in bulk to get the best price, but I just want to send 500 of them a month to the same list of homeowners each month.  Is there a company that will store the cards for me, and send them out each month, or am I better off just getting them all delivered to me, and sending them out myself each month?

4. Here's what I drew up for the message on the postcard.  Can I get some feedback on this?  Appreciate the input!

Dear (homeowner name),

I’m interested in purchasing your home at (homeowner address).

Call today, and your property problem could be behind you by next month!

I’ll make you a simple, all $$$CASH $$$ offer, and YOU decide when we close. You don’t even need to be in town to finalize the deal!

Don’t put this postcard down until you call (phone number) for your free consultation!

Jordan

[Rene Martinez]

Jordan Marshall that all sounds pretty spot on. The only thing I would recommend is to market directly to who you're mailing to. Assuming that most absentee owners are land lords you might want to say something to the effect of "tired of dealing with leaky roofs and bad tenants? If so I can help..." These people are being bombarded with the same generic message and it should give you in advantage if you personalize it with their name and property address plus a message that relates tho their situation.

Good luck!