Which Direct Mail Marketing Company has the best bang for your buck??

[David Ward]

Looking to get into some Direct Mail Marketing, currently have a marketing budget of approx. 1000 per month. Which companies are you guys using that offer competitive prices? I'm assuming most of the companies offer variable-data printing (VDP)?

[Jon Klaus]

I'd say that this should be more about strategy and effectiveness, than price.  Getting one more deal than you would have otherwise justifies putting more of your own time and additional investment into your marketing.

Spend a month on becoming an expert. Read everything here at BP on marketing on buying wholesale. Listen to the podcasts on the topic. I'd start with Jerry Puckett's and Michael Quarles' podcasts.  And there are several other good ones on the BP podcast.  

Talk to marketers who have been successful. Maybe do your own campaign start to finish. It might not be highly effective, but you will learn so much. 

Talk to clients of marketing companies you are considering. Try to find ones who have been doing it for a good period of time. Those references will tell you so much.  Then pick the marketing company that best matches what you are trying to do