Direct marketing letters

[Jeff Sheraton]

Looking for some ideas of what to write in my direct mail marketing letters.  Would anyone be willing to share what works or has not worked for them?

I am a buy and hold investor.  This is a sample of what I am currently writing, we add the property address into a subject line above this letter (below).  What are your thoughts?

Mr. James Smith:

According to county records you are the owner of the above property. I am an investor and I am interested in purchasing properties in this area. If you would be interested in selling this or another property please contact me. I can make a cash offer and settle quickly.

Feel free to contact me by phone at ....... or by email at ......

Sincerely:

Jeff Sheraton

Sheraton Properties

[Doug Vigliano]

Here is what I send to the houses I find while driving for dollars, thus far has been my only source of lead generation:

{{Date}}

Dear {{First Name}} {{&}} {{First Name 2}}

My wife and I may be interested in buying your house at {{Property Street}} in {{Property City}}

We are not real estate agents. We don’t want to list your house.

Here are some of the things that we can help you avoid:

• Leaving your house vacant and vulnerable
• Possible loss due to foreclosure
• Paying closing costs, commissions, or other fees
• Payment of insurance and taxes
• Renting and management headaches
• Repairs, updating, or even cleaning

If you are interested in selling your property, please contact us immediately. If we can come to an agreement, we can usually close in a very short time.

You may call or text us at ___-___-____

If you are not interested in selling at this time, please keep this letter should you decide to sell at a later date.

Sincerely,

Doug Vigliano