ListSource Filtering "Current Home Value"

[Brian Flack]

I am trying to target a specific price point for homes we are marketing to. I am using Listsource to generate a list. At first, I was trying to use "Assessed Value" to focus the results as it is free (or not charged anymore than standard price per lead).

Has anyone used the "Current Home Value" filter in Listsource with success? It adds almost 50 cents to each leads cost! However, when using "Assessed value" I get about twice as many leads. The same filter using "Current Home Value" seems to be more focused? I have no idea about Listsource's "Current Home Value". 

Do you have any insight or experience using this filter?

[Sean OToole]

@Brian Flack - all privately owned properties will have an assessed value, as such using assessed value will return every property in that range. The problem with assessed value, at least in CA, is that it has little or nothing to do with current value because of proposition 13, which limits the annual increase in value to protect property owners from CA's wild swings in real estate values. Thus the longer a property has been owned, the farther from market value the current assessed value is likely to be.

Current home value is based on an "automated valuation model" or AVM - essentially a computer model that takes into account the characteristics of the subject property (beds, baths, lot size, location, etc) and estimates the properties value using the recent sales of similar properties. The Zillow Zestimate is an AVM. Generally these should be able to be computed on most single family homes and condominiums, so while possible there shouldn't be a difference in the number of results based on your statement that you are looking for "homes".

Instead, my guess is that you are seeing fewer homes because you are targeting a low price range, and assessed value is returning homes that current value isn't because those homes have market values that are well above their assessed value.

Note in CA there are less expensive list services that include current market value at no additional cost. ;-)