Marketing to Free & Clear Absentee-Owned Properties

[Jasmine Anderson]

I want my next marketing campaign to target absentee owners that own their properties free and clear. What are the pros and cons of marketing to this group. Has anybody else had any experience targeting this group? If so, how were the results? 

Any input is greatly appreciated!

[Robin Maza]

Sounds good Jasmine. In terms of cost, just remember you can set up your equity filter (all filters) before buying the list. The list cost is per lead, so no need to buy a list with leads you are not interested in mailing. Lists grow stale in 4-6 months as homes are sold, so really no need to buy extra leads.