Updated about 16 years ago on . Most recent reply
Any Suggestions??? Trade show...
I will be promoting our company this weekend at a trade show. This will be my 1st marketing campaign in this type of setting. Most of our sales have been simply word of mouth up to this point. However, we are wanting to significantly increase our wholesale inventory, thus we are stepping up our marketing efforts.
Anyone had success at tradeshows?
Is it better to let people come to you or actively approach potential clients?
Any and all help is appreciated!
Jason
Most Popular Reply
I've had lots of success at trade shows, with products, not real estate. I think a trade show is a trade show when it comes to selling. Personally, I always let them come to me. Make sure you give them a reason to stop by your booth. As obvious as that sounds 9 and out 10 booths are usually the same and whoever stands out and attracts people will be the "busy" booth all weekend.
People tend to follow the crowd at those things and if you have a group around your booth, more people will be curious. I always gave away free t-shirts and the end result was 250-500 "billboards" walking around all weekend long showing off my logo. Create a raffle of some kind (trip to vegas, disneyworld, etc.), that will bring in people and allow you to get a mailing list out of it. You can buy trips for cheap, just do a google search.
Last but not least....when you talk to someone and take their business card - WRITE INFO ON THE BACK SO YOU CAN REMEMBER WHO THE HECK THEY ARE on the following week. Good luck.
Jeff