Handwritten vs Typed w/ Business Info

[Account Closed]

I'm having trouble deciding what type of mailing to send out. I've listed the pros and cons of both below, but ultimately it depends on my target which is where my confusion lies.

(Feel free to add to this list)

Handwritten

Pros

1. Homeowner feels personal relation

2. Different than most other yellow letters

Cons

1. Time consuming

2. Unprofessional

Typed

Pros

1. Professional w/ business name, address, website included

2. Easier/faster to type/send out

Cons

1. Impersonal

2. Too professional?? <-- Is this a valid concern?

My question is what type of mailing would you send to each of the owners below for a house that was last purchased in the 80s for little money?

1. Homeowner

2. Absentee Owner

[Adrien C.]

Both @Account Closed are correct.  Some folks will respond to a professional letter and some will respond to a handwritten personal letter and some will respond to nothing. When I Market to a purchased list, I commit to mailing it every 6 weeks over a 6 month period. At that time, I update my list. During the marketing time, I send a variety of pieces (typed professional, handwritten, postcard, etc) to catch the differences in what people respond to. But at the same time, a lot of it is timing. I've had people toss my letters for months and then event happens and now they want/need to sell.