Direct Mailing Campaign Wording

[Andre Medeiros]

I have been sending out white letter mailers to multi families in my area. A friend reviewed my letter and opined to me that referring to my self as "real estate investor", in my own letter would spook potential clientele due to the negative connotation the phrase has in modern society. Do you think that is valid, are real estate investors generally seen as the people that are parents warned us about; low balling and pulling fast ones to make our quick buck? I'm just looking for some input from my fellow investors... entrepreneurs. Feedback will ultimately lead to how I redraft my letter.

Thanks,

Andre M.

[Ryan Dossey]

So.... 

If someone is desperate. They're not going to care what you send, what you call yourself, or any of that. This is why newbie wholesalers are able to pull down contracts with little to no experience/skills using bulk postcards. (You should see some of the crap I get in the mail) 

MF investors typically aren't as easily found with their back against a wall. Most MF investors view the property as an asset. Your goal here is to get a more affluent individual to trade equity for ease of transaction. In order to make that connection, you're going to have to present yourself in a manner that is professional, educated, and able to actually get a deal done. 

I typically discourage investors in SFR marketing from giving themselves titles.

On MF I would still probably remove the term. But I would make sure your copy makes it clear that you're ready, willing, and able.