Direct Marketing Best Practices

[Paige Rockaway]

Hey BP!

I was just wondering what everyone's direct marketing campaign best practices were? One of the BP podcasts I recently listened to suggested typing letters that looked hand-written and personalizing them, while others suggested to make it look like bill so that people read them. Some people have even suggested using bold paper colors like highlighter yellow or orange. Just wondering what works best to capture people's attention, yet still look professional? Also well as do postcards or letters work best? 

Thanks everyone!