Direct Mail Marketing Campaign Leads with Listings

[Owen Schwaegerle]

Currently working a direct mail marketing campaign to whole sale my first deal.

What do you do when you have a direct mail marketing campaign and the leads that call back currently have the property listed on the market through an agent? I've sent out over 100 letters, and the two leads that have called back currently have their properties on the market. They have called to make a deal since they both need to sell quickly and are highly motivated. 

How can I get an "off-market" deal for wholesaling when it is on the market? 

Since there is an agent that has already listed the property won't they also need to be compensated? 

What should I do? Any advice is appreciated!

[Ryan Dossey]

@Owen Schwaegerle Great question! Our staff that handles the incoming leads actually screens for this. They'll ask them if it's listed. 

If so we tell them that we don't typically deal with listed properties unless they're willing to take substantially less than what they're listed at. If so... We call their Realtor set up a walk through and make our offer. 

We've gotten several deals with that technique.

If they ask why... We explain that if it's not selling on the open market at ______ it's obviously overpriced.