Advertising Copywriting Poem

[Danny Johnson]

This is so true. If you don't understand this when it comes to marketing...you have a problem. :mrgreen:

This was written by Victor Schwab:

I see that you’ve spent quite a big wad of dough
To tell me the things you think I should know.
How your plant is so big, so fine and strong;
And your founder has whiskers so handsomely long.

So he started the business in old ’92?
How tremendously int’resting that is – to you.
He built up the thing with the blood of his life?
(I’ll run home like mad, tell that to my wife!)

Your machinery’s modern and, oh, so complete!
Your “rep†is so flawless; your workers so neat.
Your motto is “Quality†– capital “Qâ€.
No wonder I’m tired of “your†and “youâ€!

So tell me quick and tell me true
(Or else, my love, to hell with you!)
Less – “how this product came to beâ€;
More – what the damn thing does for me!