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Kevin C.
  • Investor
  • McKinney, TX
26
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Any investors have massive success WITHOUT direct mail?

Kevin C.
  • Investor
  • McKinney, TX
Posted
I read about and hear from of a lot of investors on BP that have success using direct mail for leads. I’m curious to hear from investors who DON’T do any direct mail. I have questions and appreciate responses to any or all of the questions below! Besides MLS, what do you do instead of direct mail to find deals? What kind of success or metrics can you share? Or if you do direct mail, what else do you do for marketing that is successful? Would it be feasible to be a full time investor without doing any direct mail?

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Ryan Dossey
  • Real Estate Broker
  • Indianapolis, IN
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Ryan Dossey
  • Real Estate Broker
  • Indianapolis, IN
Replied

@Kevin C. GREAT Question. 

I'm sure you've heard the expression: 

"Quality, Speed, Cost. Pick two." 

Direct mail is so popular because it is consistent, scale able, and proven. 

In the same way I know guys who primarily do PPC and are getting 2-3 deals a month funneling them through an Oncarrot.com site. (Side note but our site is an IC site and the team at Investor Carrot rock!) 

I also know guys running a team of cold callers getting 4-5 deals a month. 

I've also got a good friend who puts out hundreds of bandit signs a month and is getting 2-3 deals a month+ from it. 

I want you to notice a theme though.... 

All of these guys are being consistent in their marketing and prospecting efforts. On top of that... They're spending some serious money. Pretty much everyone I mentioned above is dropping $2,000 (on the low end) + a month. 

What I would add to the above slogan is that in REI there's a cost/time trade off that you have to consider. If you've got tons of capital you can write a check and pretty much have a turn key lead generation business launched in under 30 days.

If you're just starting out you can still get deals... But if you're short on capital it's going to require much more leg work. 

Ex: The difference between dropping mail and cold calling. 

**Disclaimer: You also need to research the legality of bandit signs & cold calling in your market."

If you want my thoughts on any of the above alternative strategies let me know. 

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