Updated almost 8 years ago on . Most recent reply
Needing Help with Direct Mail
I am new and this will be my second time sending letters. I designed a direct mail campaign letter but was wanting feedback. Is it too much? Should I revert to postcards and yellow letters? Thank you for your feedback!
Most Popular Reply
Welcome to BP :) Not bad for your own design. Make sure that when you say you can buy with cash, you mean it and you don't plan on assigning it - a lot of gurus teach wholesalers to commit fraud.
Pro-tip: Use 1 batch of postcards with first class mail then and then switch to yellow letters. Why? The first class postcards will bounce and save you a lot of money from mailing a bad address from subsequent batches and you can skip-trace the bad addresses for very valuable leads. Also, switching to standard mail afterwards saves money.
There's a lot to your direct mail campaign other than mailing postcards. You need the contracts, follow-up system, and be available to answer the call right away. Have a checklist if you want. Also, you need to practice some scripts on how to talk to sellers and ask the right questions to listen to DMF.
I would split test your original picture with other pictures. Those leaves don't seem as big of hassle as some other parts of property maintenance.
Having a local area code and a landing capture page will boost your response rate as well.
Good luck!