Are you marketing to sellers in Spanish and English?
In 2016, the Hispanic Wealth Project released a report stating that Hispanic households make up 7.3 million units in the nation.
http://hispanicwealthproject.org/shhr/2016-state-o...
Los Angeles alone has approximately 4.9 million Hispanic people.
We've started to do our marketing in Spanish and English because of these trends. The Hispanic population is booming especially in Arizona, Texas and California. Frankly, Spanish speakers just trust someone more if they can speak Spanish as well. Removing language barriers with our marketing has helped improve trust immensely. Hispanic people are some of the most resilient and hard working people that I know. Regardless of Trump's immigration policies, I continue to see Hispanic wealth growing in this country.
Is there anybody out there that has been doing this for a while and has seen results? Do you only advertise in Spanish? What are your thoughts?
Hey David. I have seen people send direct mail where the front is English and the back is Spanish. Pretty smart imho.
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Originally posted by @David Friedman:
In 2016, the Hispanic Wealth Project released a report stating that Hispanic households make up 7.3 million units in the nation.
http://hispanicwealthproject.org/shhr/2016-state-o...
Los Angeles alone has approximately 4.9 million Hispanic people.
We've started to do our marketing in Spanish and English because of these trends. The Hispanic population is booming especially in Arizona, Texas and California. Frankly, Spanish speakers just trust someone more if they can speak Spanish as well. Removing language barriers with our marketing has helped improve trust immensely. Hispanic people are some of the most resilient and hard working people that I know. Regardless of Trump's immigration policies, I continue to see Hispanic wealth growing in this country.
Is there anybody out there that has been doing this for a while and has seen results? Do you only advertise in Spanish? What are your thoughts?
DUUUDE!!!
SHUUUUSHHH
Everyone.. don't listen to him. Just market in English.
These are not the droids you are looking for
[Jedi hand wave over face]
I do some of my advertising in Spanish here in Chicago. Great way to captivate the Spanish market.