DIRECT MAIL VS. EMAIL MARKETING

[Karen Margrave]

When it comes to marketing do you do both email marketing campaigns AND direct mail, or strictly direct mail. Why?

We relocated to a new area, having come from a smaller city where we were very well established, but was hit extremely hard by the crash. We now need to start finding investors/buyers for projects we are planning. We mostly develop new (SFR, and small commercial office condo projects which are sold to owner/users or investors (we handle lease up for investors if necessary).

I'm just curious with your experience, which marketing has been most effective for you. You are marketing to property owners, we need to market to investors/buyers, however results should be comparable for both. Plus any other input is appreciated!

[Sandy S Harris]

Thanks Michael Quarles, I was hoping you'd pipe in. ;-)

So, postcards, yellow letters & professional letters in rotation. That's interesting.

Couple of quick questions:

1. should I do what you've advised before-2 letters & a postcard before moving on? Should I mail monthly, every other or every 3 months?

2. any tips on where to get the envelopes inexpensively? I've gotten boxes at Walmart for about $6, but they only come in white, boring beige or light grey. Ive seen the bold colors at Staples, but they're about a buck a piece. Pretty steep. Is that just the going rate?