Direct mailing campaign (Data/input needed)

[James Watson]

Hey guys!

We are currently averaging about 1 single family deal per month and looking to ramp up some marketing to increase deal flow.

Currently I am handling mailings personally, handwriting envelopes, stuffing envelopes, etc

We are looking to automate our direct mail campaign. Looking to target single

Family homes. Currently we mainly do lighter rehabs/flips and wholetail.

First, I know there are a lot of threads regarding best direct mail campaigns, strategies, etc.

I have found a lot of the information is dated enough that I wanted to see something more current and a thread we could get some active discussion going.

We are going to throw $2,000/month at automated post card mailings. I’ve gotten quotes from 7-8 companies and think I have our

Pricing and company figured out.

What I am curious about :

How much time between a follow up letter to owners? We were looking at mailing each owner every 8 weeks.

What list criteria has been most effective for you? We are looking at age (greater than 60), equity > 65%, and absentee owner. Anything we need to look into more or add that has worked great for you?

What has your response rate been on your post card mailing campaign?

How often do you purchase new lists?

Have you found that certain days of the week are more ideal for mail delivery?

Any other tips, pointers, cautions, etc.

Thanks guys! This community has been super helpful to myself and my team and is much appreciated!

James Watson

[Braden Smith]

I mail every 4 weeks to stay top of mind. I think most others do as well. I mail postcards and letters, alternating them each time on a 6 month campaign. Then I let the list rest for a couple of months, scrub it for solds and then start it back up on another 6 month campaign.

List criteria is different for every list type.

Typical response rate for direct mail is 1-3%, but in very competitive markets it can be less than 1%.

I no longer buy lists, and source the info directly from the courthouse. Lists need to be pulled with different frequency depending on which list it is and how often the county updates or adds to it.

I have heard some people say they think one day or another is better to have mail hit, but I don't think it matters much. It is more important to be consistent than anything else.