Is TikTok a good Social Media Platform for real estate?

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Is TikTok a good Social Media Platform for real estate?

Amy Aziz
Specialist 路 Los Angeles, CA 路 Member since 2019 路 587 posts 路 269 votes

The TikTok demographic is pretty much tweens or baby boomers, but would those baby boomers on TikTok be intrested in purchasing real estate?  Since you would have to be pretty active in TikTok to get clout would it even be worth it? Has anyone tried it?  Should I try it? Any feedback would be greatly appreciated! Thank you  BP family. 

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Chris MasonPro Member
Moderator
Lender 路 CA 路 Member since 2015 路 9k+ posts 路 10k+ votes
6y

I'm old at this point, so I just heard about TikTok like a week ago. (Someone please tell me this is the first they have heard of TikTok, so I can feel young again...)

This is an insurance agent's instagram account: 

https://www.instagram.com/tiffwang_/

For someone like that, sure I think this new TikTok thing could make sense. She takes her picture of her sipping coffee for instagram, then posts a 15 second video on TikTok, and maybe the check she gets from the cafe or hotel she's sitting at, or the company that sells the skimpy dress she is wearing (which she tags in the posts, in both cases), is twice as big since she's promoting them (& her insurance implicitly) on another platform.

Me? Nope, I don't have the legs for it, or the desire to be a pseudo fashion model. 

But, hey, prove me wrong. I don't know you. :P

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  • Chris MasonPro Member
    Moderator
    Lender 路 CA 路 Member since 2015 路 9k+ posts 路 10k+ votes
    6y

    I'm old at this point, so I just heard about TikTok like a week ago. (Someone please tell me this is the first they have heard of TikTok, so I can feel young again...)

    This is an insurance agent's instagram account: 

    https://www.instagram.com/tiffwang_/

    For someone like that, sure I think this new TikTok thing could make sense. She takes her picture of her sipping coffee for instagram, then posts a 15 second video on TikTok, and maybe the check she gets from the cafe or hotel she's sitting at, or the company that sells the skimpy dress she is wearing (which she tags in the posts, in both cases), is twice as big since she's promoting them (& her insurance implicitly) on another platform.

    Me? Nope, I don't have the legs for it, or the desire to be a pseudo fashion model. 

    But, hey, prove me wrong. I don't know you. :P

    1Reply
  • Joe SplitrockPro Member
    Moderator
    Rental Property Investor 路 Sioux Falls, SD 路 Member since 2015 路 9k+ posts 路 18k+ votes
    6y

    @Amy Aziz I don't think there is many baby boomers on Tik Tok. Your biggest influence for the widest demographics is through Facebook and Instagram.

    The other trouble with Tik Tok is the Chinese owned platform has been in hot water over how they handle personal information. There has been FTC fines and Senate allegations of the platform being used for espionage. I know many parents who are deleting the app from their kids phones.

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  • Amy Aziz
    OP
    Specialist 路 Los Angeles, CA 路 Member since 2019 路 587 posts 路 269 votes
    6y

    @Chris Mason, I'm right there with you! I didn't learn about it until a fellow land investor started using it and he's up to 10k follower in less than a month, and a handful has purchased his properties. I was just wondering is this a fluke or is there something there you know? So I've been digging deep looking into this. LOL

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  • Amy Aziz
    OP
    Specialist 路 Los Angeles, CA 路 Member since 2019 路 587 posts 路 269 votes
    6y

    @Joe Splitrock the most users of TikTok is young ones, but you'd be surprised how many boomers are there as well! I myself was shocked. I definitely on facebook and Instagram. Thank you for your advice! 

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  • Nadia G.
    Rental Property Investor 路 Bowie, MD 路 Member since 2019 路 22 posts 路 22 votes
    6y

    @Chris Mason

    馃槀馃槀

    1Reply
  • Chris MasonPro Member
    Moderator
    Lender 路 CA 路 Member since 2015 路 9k+ posts 路 10k+ votes
    6y
    Originally posted by @Amy Aziz:

    @Chris Mason, I'm right there with you! I didn't learn about it until a fellow land investor started using it and he's up to 10k follower in less than a month, and a handful has purchased his properties. I was just wondering is this a fluke or is there something there you know? So I've been digging deep looking into this. LOL

    FWIW I've been clicking around on there, and it appears that there are surprising number of MDs..... now, if only doctors earned enough to qualify for mortgages on Bay Area real estate at price points suitable to Their Majesties, in spite of their student loan debt, I'd be onto something! 

    Pic related. 

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  • Joe SplitrockPro Member
    Moderator
    Rental Property Investor 路 Sioux Falls, SD 路 Member since 2015 路 9k+ posts 路 18k+ votes
    6y

    @Chris Mason have you heard of Musically? Tik Tok is just the new name. It has been around for years. It is a mindless waste of time in my opinion.

    @Amy Aziz I do know some older people use it. Look what happened to Facebook once old people arrived - hardly anyone under 25 is even using it anymore. Even some of my daughters friends have ditched it, because they say it isn't cool anymore. 

    There is nothing wrong with trying other platforms. LinkedIn may be good to target professionals. Snapchat to hit the under 40 demographic. If you try Tik Tok, please share your results. 

    1Reply
  • Amy Aziz
    OP
    Specialist 路 Los Angeles, CA 路 Member since 2019 路 587 posts 路 269 votes
    6y

    @Chris Mason lol It's crazy to see who's on it! Are Drs in the Bay area really not qualifying for homes or was that just some sarcasm? Gosh, I hope its sarcasm. 

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  • Amy Aziz
    OP
    Specialist 路 Los Angeles, CA 路 Member since 2019 路 587 posts 路 269 votes
    6y

    @Joe Splitrock I need to find the sweet spot for LinkedIn. I'm not having any luck there besides just networking. Do you have any advice on how to get clients? 

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  • Chris MasonPro Member
    Moderator
    Lender 路 CA 路 Member since 2015 路 9k+ posts 路 10k+ votes
    6y
    Originally posted by @Amy Aziz:

    @Chris Mason lol It's crazy to see who's on it! Are Drs in the Bay area really not qualifying for homes or was that just some sarcasm? Gosh, I hope its sarcasm. 

     Little of both. A software engineer's income might double by moving to California from Idaho, but a doctor's income will only bump up 25% or so. But they still have that doctor's appetite, doctors like nice things (like a really nice house in a good location), that's why they became a doctor, often they are unwilling to compromise on that. However between that modest salary bump, and the half million in student loan debt (they're already conditioned to go as far in debt as someone will let them, self selection bias is a thing), they can get jammed up.

    That same doctor in Idaho has the same amount of student loan debt, makes 25% less, and a $900k home is a REALLY nice home. That 25% pay bump from moving to the Bay Area might get them to the $1.125m price point (it's not really linear like that, but good enough for our purposes), but it's a coin toss if they will accept $1.125m as their buying power, or rent a really nice house from a landlord that doesn't calculate DTI ("gross income > 3x rent" gets you a LOT farther than DTI would get you, if you have a zillion dollars in student loan debt).

    That's a broad brush and there are a lot of doctors NOT described by that, to be certain. Some people will knock your socks off, their credit report shows they nuked $400k in student loan debt into oblivion in 4 years, stuff like that. "Average" medical doctors, and "FIRE" Doctors are very different, as always you shouldn't make assumptions about people, but I 100% have seen folks like I described above, as well as the FIRE ones.

    1Reply
  • Joe SplitrockPro Member
    Moderator
    Rental Property Investor 路 Sioux Falls, SD 路 Member since 2015 路 9k+ posts 路 18k+ votes
    6y
    Originally posted by @Amy Aziz:

    @Joe Splitrock I need to find the sweet spot for LinkedIn. I'm not having any luck there besides just networking. Do you have any advice on how to get clients? 

     Post regular content that is educational and helpful. Part of LinkedIn is just building credibility and network.

    1Reply
  • Jerryll Noorden
    Flipper/Rehabber 路 Wilton, CT 路 Member since 2015 路 4k+ posts 路 4k+ votes
    6y
    Originally posted by @Chris Mason:

    I'm old at this point, so I just heard about TikTok like a week ago. (Someone please tell me this is the first they have heard of TikTok, so I can feel young again...)

    This is an insurance agent's instagram account: 

    https://www.instagram.com/tiffwang_/

    For someone like that, sure I think this new TikTok thing could make sense. She takes her picture of her sipping coffee for instagram, then posts a 15 second video on TikTok, and maybe the check she gets from the cafe or hotel she's sitting at, or the company that sells the skimpy dress she is wearing (which she tags in the posts, in both cases), is twice as big since she's promoting them (& her insurance implicitly) on another platform.

    Me? Nope, I don't have the legs for it, or the desire to be a pseudo fashion model. 

    But, hey, prove me wrong. I don't know you. :P

     Sorry mate. you OLD!

    1Reply
  • Bruce WoodruffPro Member
    Contractor/Investor/Consultant 路 San Diego / Phoenix 路 Member since 2021 路 12k+ posts 路 15k+ votes
    4y

    I don't know any Boomers that use it. And then there is the current PR nightmare.....

    0Reply
  • Steven Foster Wilson
    Rental Property Investor 路 Columbus, OH 路 Member since 2017 路 3k+ posts 路 3k+ votes
    4y
    Quote from @Amy Aziz:

    The TikTok demographic is pretty much tweens or baby boomers, but would those baby boomers on TikTok be intrested in purchasing real estate?  Since you would have to be pretty active in TikTok to get clout would it even be worth it? Has anyone tried it?  Should I try it? Any feedback would be greatly appreciated! Thank you  BP family. 


     If you did do it then you could add them to your profile so people can quickly go check them out. I did youtube videos for the frequently asked questions and that has been very helpful for my new investors. I will probably continue to do it because it saves time and it helps answer questions. 

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  • Justin Moy
    Investor 路 Kansas City, MO 路 Member since 2020 路 400 posts 路 278 votes
    4y

    Depends on what you want to accomplish. I use TikTok for investors and have gotten a few investor calls from it. Overall I stopped posting because the time spent wasn't worth the result given. I posted everyday for I believe 2 months. 

    The thing with TT is the reach is great, you'll have by far the most reach of the 3 major platforms on TikTok, but the intent is much smaller. I've gotten more investor calls from my IG even with literally a fraction of the views. 

    One great thing about it is it's really easy to edit, so I know lots of people will edit in the app and while they're there you might as well post it but then reposting that video on platforms that their audience is on more. 

    You also have to think of demographics of each platform, TT has the youngest audience currently, if that's your audience then maybe it's worth putting more work into.

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  • Winifred Deston
    Member since 2022 路 6 posts 路 0 votes
    3y

    How much have you invested in your promotion on TikTok?

    0Reply
  • Edward Tymion
    Member since 2022 路 2 posts 路 0 votes
    3y

    TikTok has a reasonably broad audience, so it cannot be said that it is unsuitable for promoting real estate broker services. This social network will not help you increase the percentage of sales, but it will raise the company's awareness.

    0Reply
  • Edward Tymion
    Member since 2022 路 2 posts 路 0 votes
    3y
    Quote from @Edward Tymion:

    TikTok has a reasonably broad audience, so it cannot be said that it is unsuitable for promoting real estate broker services. This social network will not help you increase the percentage of sales, but it will raise the company's awareness.

    This social network will not help you increase the percentage of sales, but it will raise the company's awareness. If you don't have a large enough audience, I advise you to contact enforcesocial.com. Create an Instagram page or a website so that user traffic from TikTok can go to a sales-related site. I hope that you will be able to increase the conversion rate. You can familiarize yourself with different promotion strategies on YouTube.
    0Reply
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