Direct Marketing question on frequency.

[Tyler Bobo]

I've only ever sent direct mail to specific houses I've seen were vacant or otherwise was interested in.  And I've had pretty good results with that with just hand written letters and envelopes, with a fridge magnet.  I've bought several properties and listed a few as well as a Realtor. 

I'm buying lists now of multi family and absentee owners for my area, and will probably send to between 3-600 people several times a year to grow my business for sales as well as finding potential investments for myself.  

Question for those who've done this and tracked results:  Do you think I'll be better off sending to More houses, less times, like 600 prospects twice a year, or are results better to send to less people, more times, like 300 prospects four times a year?  

By sending to absentee owners and multi family owners the target is like, burned out or accidental landlords. 

Thank you:)

[Ehsan Rishat]

@Tyler Bobo 300 prospects four times is better than mailing 600 prospects twice a year. Most of the calls come from follow-ups so you should think of following up more than four times a year. I follow up once a month for 6 months before I stop mailing to the list. Also, try a mailing without a fridge magnet and see if the response rate drops or not. If it doesn't drop, then consider having more prospects on your list.